Tuesday, 3 April 2012
The best customer is a desperate customer
Have a look at the despreneur on the left. I've met him several times in the last two months. Ask him a couple of probing questions about how things are going and the eye rubbing begin. It was such an obvious case of non-verbal communication and it happened in exactly the same way with two different people only days apart, so I decided to Google it and figure out what it means;
'When a person is feeling uncomfortable, the eyes may water a little. To cover this and try to restore an appropriate dryness, they person may rub their eye and maybe even feign tiredness or having something in the eye. This also gives the opportunity to turn the head away. The rubbing may be with one finger, with a finger and thumb (for two eyes) or with both hands. The more the coverage, the more the person is trying to hide behind the hands.' changingminds.org
Really interesting. So that's the point where we start talking about how we can make his life easier, not in detail of course because we know he really just want to hide from the problems, we just make it clear that we know what we are doing, 'we have done it a million time before, so just leave it with us', and unsurprisingly, if it's not his own money he is spending, he is interested.